Pot of Sauce is a creative digital marketing team built for event people, by event people. We offer full-flavoured support to experience-led businesses that have outgrown DIY, but don’t vibe with big-agency BS.
We started Pot of Sauce to create a space where festivals, venues and grassroots cultural brands could get sharp, strategic support - without hiring in-house, breaking the bank, or losing creative control. We’re here to help independent teams build momentum, reach new audiences, and sell out (without selling out).
We believe in collaboration over hierarchy, clarity over jargon, and marketing that brings people together. Our approach is independent, anti-cookie-cutter, and always tailored to taste. If it’s off-the-shelf, it’s not us.
We're here to stir things up...
From long-term planning to last-minute pivots, we bring structure to the chaos. We blend data, creativity, and industry know-how to cook up a strategy that gets results.
Our bread & butter! We build precision-targeted campaigns that do more than 'boost awareness' - they sell tickets, shift momentum, and get your brand in front of the right people, at the right time.
Keeping your brand top of feed, and top of mind. We create community-led, channel-savvy social strategies that keep your audience engaged long after the lineup drops.
We write and design email campaigns that keep your audience informed, excited, & coming back for more. We’re not reinventing the inbox - just giving it better taste.
Copy that sizzles, sells, and actually sounds like you.
Whether it’s ad copy, email sequences, or website content - we make your words work harder, so your messaging always packs a punch.
We don’t just make things that look good on the grid - we create content that earns its spot in your campaign. Whether it’s scroll-stopping video, snappy graphics or backstage reels, we know what lands and what gets lost in the feed.
We don’t just plan the content - we show up. From real-time socials to content crew wrangling, we offer on-site support that keeps your digital presence active. While your event runs, we make sure it’s seen.
Proving data can dance if the beat’s good enough. We track, measure, and tweak your marketing so every ingredient is working just right. No over-seasoning, no guesswork.
WHY POT OF SAUCE?
Because too many independent businesses are being overlooked - by algorithms, by audiences, and by the big agencies that claim to support them.
We built Pot of Sauce to flip that on its head. To give power back to small teams, underdogs, and DIY crews doing big things without corporate safety nets.
We’re not interested in surface-level strategy or faceless campaigns - we want to help events move, grow, and mean something.
We care because this is our world, too. We’ve worked in it, danced in it, and we want to help make sure it thrives.
Independent for independents - that's what we're about.
WHY POT OF SAUCE?
Independent for independents - that's what we're about.
From long-term planning to last-minute pivots, we bring structure to the chaos. We blend data, creativity, and industry know-how to cook up a strategy that gets results.
Our bread & butter! We build precision-targeted campaigns that do more than 'boost awareness' - they sell tickets, shift momentum, and get your brand in front of the right people, at the right time.
Keeping your brand top of feed, and top of mind. We create community-led, channel-savvy social strategies that keep your audience engaged long after the lineup drops.
We write and design email campaigns that keep your audience informed, excited, & coming back for more. We’re not reinventing the inbox - just giving it better taste.
Copy that sizzles, sells, and actually sounds like you. Whether it’s ad copy, email sequences, or website content - we make your words work harder, so your messaging always packs a punch.
We don’t just make things that look good on the grid - we create content that earns its spot in your campaign. Whether it’s scroll-stopping video, snappy graphics or backstage reels, we know what lands and what gets lost in the feed.
Proving data can dance if the beat’s good enough. We track, measure, and tweak your marketing so every ingredient is working just right. No over-seasoning, no guesswork.
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Cut Sell-Out Time from 3 Months to 3 Days
We cooked up a scrappy-smart ticket strategy that, despite an increased price and higher allocation, sold out all early bird tickets in just 72 hours. The year before? It took almost 3 months.
Delivered a 400% Sales Surge in Two Weeks
We didn't just run Meta ads (we got a 14.6x ROAS, by the way). We custom-built a social strategy that actually worked, resulting in a 400% increase in ticket sales within a two-week period. More flavour, less faff.
High-Impact Ads That Cost Pennies
We ditched the stale templates and managed an ad campaign that reached a new audience with a fierce 9.79% click-through rate and an exceptionally low £0.04 cost per landing page view. Big agency taste, indie event budget.
Doubled Weekly Sales Target in the First 72 Hours
We executed a custom, full-flavoured campaign that drove a tracked 21x Return on Ad Spend (ROAS), allowing our client to double their entire weekly sales target in the first 72 hours - proving our strategies are anything but watered down.
152% More Sales. 82% Less Cost. (Take That, Big Agencies).
We took over paid media from a large-scale agency - one that was full of it, not full-service. Within a month, we delivered a fierce 152% increase in sales alongside an 82% decrease in cost per purchase. Teamwork over ego, always.
Boosted Organic Engagement by Over 500%
By significantly improving their organic presence, we drove a massive 500% increase in organic content interactions across all key channels. We don't do bland - let this be your sign to stop posting lineups and hoping.
Consistent 40-50% Quarter-over-Quarter Sales Growth
Utilising strategic social media management and a modest paid budget, we launched a new event series that drove a 42% sales increase for the second event and an additional 50% jump for the third. This isn't just strategy, it's a recipe for long-term success.
Who we've worked with:
Sam Southan
GemFest / PullUp Recordings
The Pot Of Sauce team are absolutely instrumental to PullUp & GemFest. They joined onto our business in a retainer model and immediately took the stress of executing ads off my plate. Additionally, they acted as a consultant on ads & marketing strategy which has totally transformed paid media performance for us.
Faye 'Mouse' Bell
Camp VC
Before working with Pot of Sauce, we’d never paid for any marketing, and now we genuinely can’t imagine working without them. The ROI has been incredible, and the impact is unmistakable. They're an integral part of the Camp VC team, and we’re excited to see where we can take the brand and the event together.
David Robertson
Big Love Festival
Pot of Sauce has helped the festival navigate the ever-changing social media landscape by developing and implementing a coherent online marketing strategy for our event. The imaginative content they have produced and managed, on both paid and organic channels, has yielded significant results. Increased reach and engagement has translated directly to a clear increase in sales. The team are great to work with, and I can’t recommend them highly enough.
Harry Dodson
Outer Town
Pot of Sauce are incredible to work with! They'll make the process as simple as possible for the client and respond quickly to your queries. If you’re looking for a reliable and efficient marketing agency that provides results, Pot of Sauce is your answer!
George Jones
Goodentime Festival
From the very start, Pot of Sauce guided us through the entire process with clarity, confidence, and a real understanding of our goals. The results spoke for themselves, we saw a noticeable jump in ticket sales and lots of new faces at the festival this year.
Tom Howell
Into the Woods
Hannah was a pleasure to work with and very diligent across Meta, TikTok & Google. She produced clever and creative ad copy. She was thorough in sharing updates and her thoughts and opinions on strategy. Overall, I felt Hannah was a huge help and provided technical expertise in our advertising setup, delivering marked improvements in our ROAS.
Sam Southan
GemFest / PullUp Recordings
The Pot Of Sauce team are absolutely instrumental to PullUp & GemFest. They joined onto our business in a retainer model and immediately took the stress of executing ads off my plate. Additionally, they acted as a consultant on ads & marketing strategy which has totally transformed paid media performance for us.
Faye 'Mouse' Bell
Camp VC
Before working with Pot of Sauce, we’d never paid for any marketing, and now we genuinely can’t imagine working without them. The ROI has been incredible, and the impact is unmistakable. They're an integral part of the Camp VC team, and we’re excited to see where we can take the brand and the event together.
David Robertson
Big Love Festival
Pot of Sauce has helped the festival navigate the ever-changing social media landscape by developing and implementing a coherent online marketing strategy for our event. The imaginative content they have produced and managed, on both paid and organic channels, has yielded significant results. Increased reach and engagement has translated directly to a clear increase in sales. The team are great to work with, and I can’t recommend them highly enough.
Harry Dodson
Outer Town
Pot of Sauce are incredible to work with! They'll make the process as simple as possible for the client and respond quickly to your queries. If you’re looking for a reliable and efficient marketing agency that provides results, Pot of Sauce is your answer!
George Jones
Goodentime Festival
From the very start, Pot of Sauce guided us through the entire process with clarity, confidence, and a real understanding of our goals. The results spoke for themselves, we saw a noticeable jump in ticket sales and lots of new faces at the festival this year.
Tom Howell
Into the Woods
Hannah was a pleasure to work with and very diligent across Meta, TikTok & Google. She produced clever and creative ad copy. She was thorough in sharing updates and her thoughts and opinions on strategy. Overall, I felt Hannah was a huge help and provided technical expertise in our advertising setup, delivering marked improvements in our ROAS.
